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SEO vs SEM: know the differences

SEO vs SEM: know the differences

In this sense, two techniques appear as the contenders in the race to gain visibility and traffic to a website and, therefore, the battle between SEO vs SEM is still at the center of the discussion about which method is the best.
What is Marketing 5.0 – Why is it important?

What is Marketing 5.0 – Why is it important?

Marketing knows that it needs to keep up with trends in consumer behavior to stay relevant. If we live in the digital age, it is clear that technology must be at the center of business strategies.
Welcome emails: why they matter for engagement

Welcome emails: why they matter for engagement

Have you subscribed to a newsletter and received an email immediately? This is called “welcome emails”, and they are so effective that they can lead to an improvement of up to 4 times the open rate and 5 times the number of clicks. Do not stay behind, read this content and discover more about this topic!
Semantic SEO What is it and how to optimize it?

Semantic SEO What is it and how to optimize it?

In general terms, semantic SEO deals with aspects that go beyond the field of keywords, thus including the context of the content, themes and synonyms , equally important elements to optimize SEO positioning.
What is Black Hat Seo?

What is Black Hat Seo?

In an increasingly competitive environment, who doesn’t want quick results with big wins? Some techniques can even help you achieve these goals, however, they are not the most suitable for reasons such as lack of ethics, as well as performance and long-term results.
What is social media and how is it different from social networks?

What is social media and how is it different from social networks?

What is social media? What are its main elements? And, above all, is it synonymous with social networks? In this content you will see that they are different, and each one makes up a group of very effective Digital Marketing strategies, find out more by reading this content!