Blogging requires time and effort. As such, it is important to measure the growth of your blog in order to monitor your performance and achieve the best results! You can use the following indicators to set your goals or use them as benchmarks to measure your growth. You can even use it to highlight your achievements to attract readers or advertisers:
- Website Traffic from Your Blog
- Blog Subscribers
- Number of Email subscribers
- Total Links Back to Your Blog
- Number of Comments
1. Website Traffic from Your Blog
Visitor and traffic statistics is one of the best ways to measure your blog’s performance. You can easily install the free Google Analytics reporting function on your website to provide detailed information. Then, you can measure how many people came to your site via your blog. You’ll be able to see the number of unique visitors and visits of the people that are sent from your blog to your website.
2. Blog Subscribers
The ability to subscribe to new blog posts through RSS feeds is an important factor for the popularity of blogs. The number of feed subscribers of your blog content is another important method to measure the growth of your blog. Every blogger wants more subscribers. It shows your content valuable. Feedburner is a popular tool for offering RSS feeds and detailed reader statistics. Furthermore, since Feedburner is controlled by Google, you’ll also be able to increase your blog distribution with some optimization in the Feedburner dashboard.
3. Number of Email subscribers
The number of email subscribers is another important method to measure your performance and growth of your blog. By featuring your email sign-up form on your blog, you’ll be able to measure the number of newsletter or mailing list from your blog. This will allow you to also send them updates of your new product/service offerings and any sales to help you increase business. You can actually feature a unique email sign-up form (we use AWeber which gives you the first month for just $1!) on your blog – this way, you can see how many people signed up via your blog as compared to your website. They will still get the same content AND you can track exactly how well your blog’s performing
4. Total Links Back to Your Blog
Total number of back-links to your blog is another great way to measure your growth. It is important to help you increase your chances of being found on Google by customers. It can also add credibility to your blog and help attract advertisers. This can also indicate the popularity of your content as other publishers who find your content useful may republish it on other sources along with a reference and back-link to your original content.
5. Number of Comments
Number of comments on your blog post is important as this shows activity. It can also give you ideas for your next blog post as visitors may post their questions. This will help you determine what information people are seeking. Furthermore, we can even help you easily install a Facebook comment box beneath all blog post. Therefore, when a visitor posts a comment regarding your blog post in this Facebook comments box, all of their Facebook friends will see this. This will end up in more traffic for you as well!
P.S. Get your free consultation to discuss an easy, affordable, and effective solution for you to improve your marketing, sales, and referrals with your Business Blog or other social media and internet marketing.