Why is it important to Rank High on Google?
More than 90% of people start their buying processes by researching online. With a market share of 65% of all searches online, Google is your best friend when positioning yourself in front of customers who are searching for your products and services. When people don’t know something, they’ll “Google it”. This means if you can rank higher on Google when customers are searching for your products and services, you’ll be able to get more pre-qualified traffic to your website, resulting in easier sales for your business!
How to Rank High on Google?
The basic concept to rank high on Google is that Google wants to deliver quality content that is relevant to customers searching online. So if you have the best content on a topic that your customers are searching for, Google will rank you higher than other sites for those searches on that topic.
Hard Question: How can Google tell if your website has quality content to help the people searching online for your products and services?
Simple Answer: Help Google know what your site is about and with which search terms does your website relate to.
Most websites will discuss that they have great teams, customer service, experience, etc. Although this is important to include on your website, it doesn’t help Google determine what your business can offer for products and services to customers searching online. As an example, if your business is “family restaurant in Calgary”, your website should frequently contain these keywords in your content. There are also an additional 200+ other factors that goes in helping Google understand your site better, such as knowing where and how to include your key product and service offerings on your website. All of these factors are known as search engine optimization to help you get more pre-qualified buyers to your site, resulting in easier sales for you!
Are You Missing Out on Sales?
Every day, there are potential customers for your business searching online for your products or services. If your website isn’t set up to help you attract these visitors, they will end up buying from one of your competitors!
Investing in Search Engine Optimization or SEO is cost-effective marketing to bring you more qualified buyers. Often, depending on the value of a single sale for your business, most of our clients will recover their costs with only a small handful of new clients.
P.S. Get your free consultationto discuss an easy, affordable, and effective solution for you to improve your marketing, sales, and referrals