Social Media 4Hire

Social Media 4Hire -

5 Tips for Selecting Your Social Media Manager

Many small to medium businesses in Calgary need help with their social media and internet marketing, but they don’t know how to find the best social media manager. Is this a problem for you?
If so, here’s 5 things that you should look for in your social media/internet marketing manager:

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1. Based in Calgary – if your social media manager’s based elsewhere, they won’t have an understanding of the way that Calgarians (aka Your Customers) like and dislike as well as their shopping habits. As such, you should find a social media/internet marketing manager based in Calgary to help you determine the best way of increasing your presence amongst your Calgary customer base

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2. Offer a Free Consultation – if you’re going to hire a social media/internet marketing manager – you should probably ensure that you get along with them and that they can offer you at least 1 Useful Strategy during the free consultation. This will show you that they are professional at what they do and you can ensure that if they’re willing to share useful strategies with you for free, then they must have even more powerful strategies when you pay them. People that don’t offer free consultations may be hiding their inexperience and that leaves you suffering if you find out after you paid regarding their poor quality

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3. Have Worked with Other Entrepreneurs, Small to Medium Businesses in Calgary – since your business is based in Calgary, the social media/internet marketing manager need to have the experience of working with entrepreneurs, small to medium businesses so that they’ll know the needs of these types of businesses. This will allow them to better help you as they can take the successes from their clients who have a similar business size or industry and help you succeed.

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4. Have Client Results to Show – it seems that the past few years, everybody and their kids are becoming social media/internet marketing managers. However, what really can help you is someone who have helped clients achieve results – they should be able to give you examples of how they’ve actually helped their clients instead of simply saying how great they are.

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5. Ask you about your existing marketing strategy and how customers flow through your business to ensure they’re not trying to recommend every single social media site to you – It’s quite sad how some people expect to help you without finding out what your business is currently doing in terms of its marketing so that they can add to your existing efforts, as opposed to doubling your effort and costs; in addition, it’s also unprofessional to not understand how your customers first become aware of your business and their buying habits since how can they market to your customers if they don’t know how they purchase? In addition, it’s quite unprofessional if they try to recommend every single social media site for you to be on. The reason is because this can be overwhelming and this also means that they can’t determine which sites are the most effective sites to be on – they may also do it simply to increase their sales, but at the expense of your time, cost, and effort. What separates the expert social media/internet marketing manager and the beginner is determining what strategy is most effective to leverage your existing marketing efforts and position it to align with your customers’ buying habits, and ensuring that you are focused on the social media sites that are most effective.

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So ensure that when you are trying to find a social media/internet marketing manager, you will look for someone who is locally based, offer a free consultation, have worked with other Calgary small to medium businesses, have results to show for it, and ask you for your existing marketing strategy, customers’ buying habits, and not try to sell you everything possible that may not be the most cost-effective for you.

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