There are 3 main reasons why you should be involved in Facebook marketing for small business by having a Facebook Fan Page besides the fact that it beat Google with more traffic in 2010:
1. Less Competition
2. Increase Your Online/Store Traffic & Awareness of Your Products/Services
3. Affordable for Your Small Business Marketing Budget
Reason #1: Less Competition
Most companies have a website – including your direct competitors and the big players in your industry. As a small business, to gain even the slightest market share may be extremely hard. Why compete in a place where competitors are better staffed with bigger marketing budgets and online presence?
You can instantly decrease your competition if you have a Facebook Fan Page. For example, there are 200+ restaurants just in downtown Calgary. However, when a customer goes into Facebook and searches “Calgary Restaurant”, only 30+ results show up for the entire city. This means that less than 15% of restaurants can be found in Calgary on Facebook.
As such, if you have a Fan Page, forget about the heavy Yellow Pages since people are searching online for information these days… when customers are searching on Facebook for your products and services, you will be able to have a higher probability of them seeing you as compared to just Google searches.
Reason #2: Increase Your Online/Store Traffic & Awareness of Your Products/Services
Since customers are searching on Facebook for your products and services, you’d better ensure that there is something on your fan page to capture their attention. Often times, both small and big businesses will simply set up a Facebook Fan Page.
When a visitor goes to the fan page, they’ll have to go through the various wall posts to figure out what the company does. They probably won’t give you the time of day if the first 1-3 posts don’t capture their attention.
We recommend a welcome page for facebook marketing, just like your home page on your website, for your Fan Page to quickly show visitors everything that your business has to offer when your potential/existing customer first visits your fan page.
This can include graphics and links that look identical/similar to your website for showcasing your products and services. Your customers can then quickly tell what your company is. AND because it is more visually appealing than a wall post, they’ll be more likely to click on your links and go back to your website. Or perhaps you can encourage them to visit your store. You can see examples of our clients:
We can also help you set up your fan page to encourage visitors to become a fan (as we’ve had a local small business get 60+ new Facebook fans in just one month after setting this up). When they become a fan, all their Facebook friends will see a news feed when they first log in, then they’ll see that their friend became a fan of your business. They may be more likely to check out your business as:
Up to 60% of consumers are more likely to buy from and recommend to others of businesses and brands if they are Facebook Fans, according to Mashable.
Reason #3 Affordable for Your Small Business Marketing Budget
With social media changing ever so quickly, it’s recommended that you get a social media marketing manager to help set up or improve your Facebook Fan Page for acceleration of your marketing efforts. However, depending on the company, they may charge up to thousands of dollars to set up a professional and customized fan page.
For small businesses in particular, every thousand dollars counts!
That’s why we’ve set out to help small businesses have an affordable Facebook Fan Page – the features of a website and integration with other social media – but at a fraction of the cost of a website.
Please post your thoughts as comments or if you want a free consultation to see how you can benefit from a Facebook Fan Page.