If you want your customers to find your company on the Internet quickly, you need to make your pages appear in the first results of the search engines. Reach these positions by resorting to semantic SEO!
The creation of fantastic, attractive and highly positioned content in search engines requires the correct application of semantic SEO techniques.
But, in the end, what is it about?
Therefore, to apply good practices and succeed in digital actions, we must pay attention to the motivations, interests and intentions of Internet users.
Having said this, it is clear that semantic SEO is an essential factor in any content strategy.
Are you interested in the subject and want to know more details about the essence of this branch of web positioning? Then this article has been prepared especially for you!
What is semantic SEO?
Until recently, keywords were the protagonists of the most effective strategies in terms of SEO.
However, changes in the way users do their research in search engines and in the algorithm of those sites have imposed new practices in favor of good web positioning.
For example, today, Google and other search engines take into account geographic location, research history, types of electronic devices most used to carry out searches, and even understand the general theme of a site before searching. recommend it.
In other words, the objective of these search sites is very specific: to offer users the most relevant results for their information needs.
By taking these aspects into account, we understand that SEO is not a static concept, but is in constant evolution and movement, adapting in this way:
- emerging needs;
- changes in the search profile;
- the landscape of each moment.
In fact, semantic SEO is positioned as an evolution of SEO techniques , since it is not based solely on the keyword, but also takes into account linguistic aspects linked to the interpretation of expressions.
Thus, it is responsible for search engines interpreting the expressions and identifying the relationship between the words.
And this more complex and broader perception of searches started in 2013!
In that year, the mighty Google released Hummingbird , an algorithm that reads and understands the general theme of pages in much the same way as a human would.
By using this code that perfectly interprets the meaning of multiple words and entire phrases, the company has been able to better understand both users and their search intentions.
Consequently, it has optimized the delivery of content by aligning it more effectively with the investigative needs of users.
Undoubtedly, Hummingbird represents a significant leap around complex searches, which need to go beyond the use of the keyword, for example, those that consider the environment and the intentions of the users.
Benefits of semantics in SEO positioning
In the following lines, we continue talking about this topic, addressing the inherent benefits of considering semantic aspects in the SEO strategy .
Encourages the production of more attractive content
When the use of keywords dictated the positioning of the pages in the engines, the professionals were prisoners of the confusing phrases just to include the keyword.
Thanks to the introduction of semantic SEO, we can create interesting, meaningful content aligned to the interests of users , thus adding value to production.
Likewise, the consideration of linguistic elements related to semantics allows the development of much clearer content and following a natural rhythm.
Optimize the position in search engines
Semantic SEO tries to respond to changes in the behavior and habits of Internet users by considering broader linguistic components and developing much more specific and precise searches.
In fact, search engines reward companies that adapt to this new environment, thus positioning them in the first results.
Enhances and improves the quality of traffic
The increase in traffic is nothing more than a logical consequence of a better positioning in search engines.
If a piece of content is semantically interesting, attractive and responds to a certain search intention, it is practically certain that it will attract a more intense flow of visits to the web.
In addition to positively influencing traffic intensity, semantic SEO also makes it possible to qualify visits, leads, once the user identifies or, at least, assumes that the content will resolve their information demands.
Therefore, the application of semantic SEO increases the probability that visits to your page derive from the interest of potential customers.
Minimize the bounce rate
If we do without semantic SEO, we increase the probability that a user will leave a page shortly after entering it, since the content presented does not correspond to their needs and/or objectives.
However, when they enter a page optimized with semantic SEO techniques, users can find exactly what they are looking for , thus avoiding leaving the site and migrating to the competition’s pages.
How many benefits!
In short, the use of semantic SEO is a before and after for the visibility of companies in search engines.
Likewise, these practices favor users, since they allow access to results that are more aligned with their intentions and research purposes.
How to optimize semantic SEO on your website?
By reaching this point in our post, it is likely that you have understood that the more we help search engines to interpret and understand the theme of our web pages, the greater the probability of potentiating Internet positioning.
However, is there an efficient recipe to achieve the best positions, generate authority and promote qualified traffic?
Sure enough, we found multiple ways to improve semantic SEO! Here is a list of the 4 most effective practices:
1. Focus on the structure of the data
A good semantic SEO implies the correct structuring of the contents of the corporate pages, as this encourages Google to understand and be able to catalog the page.
In fact, the data structure consists of a process that organizes and standardizes the information in favor of content classification.
In general, it is carried out through bookmarks in order for indexers to quickly and thoroughly understand the information.
2. Use related words
In semantic SEO, synonyms — words that are equivalent in meaning — play a decisive role, a reason that drives the inclusion of various terms and expressions.
In addition to using synonyms, it is essential to reflect on a context and structure that is related to the main keyword, thus avoiding the presentation of results linked to other meanings of the same word (polysemy).
3. Use semantic keywords
Here we must emphasize an idea that we have pointed out previously: search sites no longer only use keywords to present results to users.
In essence, this is because today’s searches are much more precise and Internet users are adopting related keywords.
For example, currently, if a user wants to discover Chinese restaurant options in Mexico City, they use other expressions such as “Chinese food places in CDMX” or “Chinese food businesses in Mexico City” .
These variations require businesses to research keywords in specific tools considering options that have the same meaning.
This avoids wasting time, both for the company when creating the content and for the users when researching and accessing the recommended pages.
4. Include a semantic link building
Both outbound and internal links also offer clues about the subject of the URLs.
To apply this practice, consider:
- Co-occurrence: Relevance is the result of the words close to the link regardless of the anchor text.
- Cocitation: the content links to 2 others, allowing the search engine to interpret that the destination links present the same theme.
As you can see, improving web positioning with semantic SEO is not a utopia!
Indeed, semantic SEO is a valuable resource for optimizing the position of corporate pages in search engines. However, this is just one of its most notable benefits.
When applied correctly, everyone wins, both the company and the users.
This occurs because its practices allow the business to improve its digital reputation while streamlining and improving the quality of user searches.
If you think this content has been useful and has provided relevant information on semantic SEO, how about deepening your knowledge in the SEO environment by reading some top quality content?