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What's a Podcast?

What's a podcast? Merely put: a podcast is an audio programme, identical to Discuss Radio, however you subscribe to it in your smartphone and hearken to it everytime you like.

How do they work and the way do you hearken to them, although? Learn on to seek out out!

In just a little extra element, a podcast is a sequence of spoken phrase, audio episodes, all centered on a specific matter or theme, like biking or startups. You may subscribe to the present with an app in your telephone and hearken to episodes everytime you like in your headphones, within the automobile or by way of audio system.

What's a podcast you may need heard of? In case you’re new to this, it may be simpler to grasp when you have a look at how radio stations are turning their reveals into podcasts. However, keep in mind, Podcasts have gone approach past radio – you’ll discover out extra about that in a minute!

First, although, BBC Radio 4 have run a radio present known as ‘Extra or Much less: Behind the Stats’, all about attention-grabbing economics and quantity details. That present is on on the similar time each week, and you must tune in in your radio to pay attention. However… to make it simpler to hearken to, the BBC publish each episode as part of the ‘Extra or Much less Podcast’, too. Every podcast episode is a recording of a ‘Extra or Much less’ radio episode, and so they’re all organised into one podcast sequence.

So, when you’re a fan of the radio present, you possibly can subscribe to the Extra or Much less podcast and episodes are delivered to you every week. Which means you possibly can hearken to them any time, fairly than be caught to the radio on the similar time every week.

Hearken to our audio episode answering: What's a podcast? Subscribe to the Podcasting Recommendation present in your listening app of selection.

Podcasts are Far Greater than Repurposed Radio

The instance above would possibly offer you an image of what a podcast is like, however it isn’t a full reply to the query: what's a podcast!

The huge overwhelming majority of reveals are usually utterly unique content material, not simply repurposing the radio.

Many escape the shackles of conventional radio codecs to discover brilliantly unique approaches and utterly area of interest topics. For instance:

  • They are often any size, from a 1 minute information snippet, to a 3 hour in-depth interview.
  • They are often any frequency, from each day to month-to-month
  • They are often any format, from easy solo reveals as much as mammoth, multi-person audio dramas
  • They'll cowl ANY matter, lots of which might by no means make it onto radio

It doesn't matter what you’re into, you’ll discover a present that fits the matters you like and the time you may have.

When Did Podcasts Begin?

The time period “podcasting” was first utilized in February 2004, however podcasting as a medium has arguably existed because the 12 months 2000. You’ll discover a whirlwind tour of the historical past in our When Did Podcasts Begin? article.

Are Podcasts Audio or Video?

One confusion across the ‘what's a podcast’ query pertains to the media sort: audio or video?

Most Podcasts at this time are audio-only, despite the fact that video podcasts do exist. Podcasting has actually grown out of a necessity for background content material. Which means one thing that may entertain you, educate you or encourage you within the background of different boring or rote actions.

For instance, probably the most widespread methods folks pay attention is within the automobile. You may’t watch video there, in fact, so audio content material is nice. In the identical approach, podcasts are nice for listening on the health club, whilst you’re mowing the garden, or in your journey to work. Any second of wasted time is usually a second for audio!

In fact, which means you want one thing to pay attention on, so that you would possibly have to get your self a set of headphones to connect with your smartphone. In any other case, join as much as your automobile through Bluetooth, or begin listening on Echo or one other sensible speaker!

Podcast Stats Q4 2019: Latest Industry Growth & Listening Stats

What's a Podcast Speculated to Sound Like?

Whenever you hearken to a podcast, you’ll uncover that lots of them are fairly acquainted. You’ll have heard comparable forms of content material through the years, from the radio to a TV discuss present. Then again, you’ll additionally hear podcasts which might be utterly new and fully totally different to the norm, because of the liberty that podcasting permits.

how do podcasts work?

Most podcasts shall be themed round one explicit matter. The host or hosts will discuss that matter on each episode. Typically it’s actually particular, like triathlon racing or canine coaching, and different instances it’s extra normal, like how one can lead a contented life.

Subsequent, every episode of that podcast will discuss one thing particular inside that matter – diet suggestions for collaborating in a triathlon, or how one can cease your canine combating with different canine.

Every episode is often run by one or two common presenters, speaking about that topic, and so they’ll typically get outdoors friends on to contribute, or to be interviewed.

A number of podcasts are actually easy, just some associates chatting about one thing that they’re all actually captivated with, like films, knitting or operating a enterprise. However some are actually polished and tremendous skilled, together with theme music, sound results, skilled enhancing and extra.


Would you like the precise steps to start out your personal podcast?YES! SHOW ME THE FREE PLANNING TOOLNo thanks, I will determine it out

The extra skilled podcasts are nice to hearken to, however they take much more money and time to supply. The newbie reveals, however, may need just a few tough edges, however it means they'll get it out, each single week, and develop a loyal following.

Most individuals hearken to a little bit of each sorts. The largest think about most podcasts is the host or hosts, and also you’ll gravitate in direction of matters and hosts that you simply like, greater than the strategy they take.

What's a Podcast vs a Podcast Episode?

The terminology is complicated! So, let’s break it down: what's a podcast sequence constructed on?

A podcast is a sequence of episodes, and refers back to the programme as an entire. Then, a podcast episode is only one recording from that complete Podcast.

It’s identical to TV, actually. A TV present is made up of a complete sequence of episodes.

So, consider ‘Mates’ because the sequence and ‘The One the place they Obtained Married’ because the episode. On this case, Mates is the equal of a Podcast and ‘The One The place They Obtained Married’ is the Podcast Episode.

What’s the Distinction Between a Podcast and an Audio File?

In case you simply need to pay attention, you don’t have to know this bit. Not except you’re desirous about beginning your personal podcast! However, when you simply need to pay attention, go proper to ‘The way to Hearken to a Podcast.’

How to listen to a podcast

Essentially the most difficult side of answering the query – What's a podcast? – and the place many individuals get confused, is within the distinction between a easy audio file and a full-blown podcast.

The simplest clarification is that an audio file and a podcast episode are technically the identical. In case you’ve downloaded a Podcast episode from a Podcast web site, you’ve already found the truth that you’re simply downloading an audio file.

The distinction comes whenever you add the choice to subscribe to that sequence of audio recordsdata.

So, when you use a Podcast internet hosting service to permit folks to subscribe to your sequence of audio recordings, you then’ve all of a sudden turned them from easy audio recordsdata into a totally functioning podcast!

They’re nonetheless simply audio recordsdata, however alongside the subscription, now you can name them a Podcast too.

The subscription side is finished for you routinely when you use a very good Podcast Internet hosting firm, however you would possibly need to know just a little about the way it works. It’s run by way of a expertise known as RSS (that’s the tough bit…) and it’s simply a pc language that lets your Podcasting software program discuss to a Podcasting web site.

Primarily, when you give your Podcasting software program (similar to Apple Podcasts) the online deal with of a Podcasting Web site, it’ll learn the RSS feed and it’ll be capable of obtain the entire previous episodes of that Podcast and obtain new ones as they’re launched.

So, whenever you use Apple Podcasts (an app constructed into each iPhone), Google Podcasts (constructed into Android Telephones), Spotify, or every other good podcast listening app, it’ll hold observe of all your subscriptions through every Podcasts’ RSS feed, and it’ll routinely obtain new episodes as they’re out there. That is a lot simpler than regular audio recordsdata the place you would need to search them out on the internet and obtain them your self.

The large factor to recollect is that an audio file by itself is nothing greater than that, simply an audio file.

However, when you add that audio file to a web site and permit it to be subscribed to through an RSS feed then it’s all of a sudden a Podcast. Simple!

The way to Begin a Podcast with Buzzsprout: Full Step-by-Step Information [2023]

Launching a podcast can really feel overwhelming when you're doing it by your self, however you do not have to do it alone.

Since 2009, Buzzsprout has helped over 300,000 podcasters launch their podcast, and we have used all the things we have realized to create this information.

We broke this information into 10 straightforward steps that offer you all the things you have to confidently create, launch, and develop an amazing podcast!

Step #1: Develop a podcast idea

Selecting the best podcast idea on your new podcast is an enormous a part of attracting the fitting listeners and staying dedicated to your present.

Observe these tricks to slim your area of interest and make clear your message.

Outline your objectives

Why do you need to begin a podcast? It’s vital to know your why, even when it’s to have enjoyable with associates.

Some good causes for beginning a podcast are:

  • to generate leads for a enterprise
  • be acknowledged as an trade chief
  • share an vital message

Podcasting has plenty of advantages for manufacturers and companies, however it’s vital to be sensible about your objectives.

Whereas some podcasters shoot to fame, most have a small target market that they construct over time.

Choose a podcast theme or matter

It is best to really feel excited to repeatedly focus on and analysis your podcast matter. The extra you get pleasure from your matter, the much less doubtless you may expertise podfade.

After you have some concepts, do some market analysis to survey the competitors in your style.

Search your present's matter in Apple Podcasts. Pay attention to a couple episodes and ask your self what you may do otherwise.

There’s all the time a singular angle or perspective to supply.


To check out your personal podcast idea, attempt to provide you with ten episode concepts. If concepts don’t come simply, you would possibly need to change matters.

Make it particular

Whenever you zero in on a distinct segment, you appeal to a extra particular and engaged viewers. Podcasts that enchantment to a broad viewers can find yourself reaching fewer folks.

Individuals are additionally extra more likely to advocate a distinct segment podcast to a good friend than a generic one.

To make your podcast area of interest, deal with a sub-category or sub-demographic.

Drill down on what makes your podcast totally different. What distinctive perspective are you able to convey to your podcast’s matter?


  • Psychological well being → Psychological well being for legal professionals
  • Drones → Drone racing
  • Vitamin → Vitamin for diabetics
  • Persona assessments → Enneagram within the office
  • Enterprise → The way to begin a nonprofit

Identify your podcast

Your podcast identify is a core a part of your model. It makes a robust first impression on listeners and units the tone on your podcast.

Podcast names ought to have the next traits:

  • particular and succinct
  • out there
  • memorable
  • much like your online business identify or model

After you have a title in thoughts, run it by way of a podcast identify checker to ensure the social accounts and domains can be found. You additionally do not need to use another person's podcast identify.


Do not create podcast art work, but. You may tweak your podcast idea earlier than you launch your episodes, and you do not need to need to redo your art work.

Step #2: Select your podcast format

Your format ought to complement your podcast and really feel sustainable.

Ask your self what offers you power. Do you like connecting with podcast friends, or do you are feeling your greatest going solo?

In case you select to have cohosts, attempt to hold your group small. Podcasting with greater than two or three folks makes scheduling a problem.

Remember the fact that some reveals require extra manufacturing than others. As an illustration, fiction podcasts normally require extra enhancing than interview podcasts.

These are some widespread podcast codecs:

  • interview podcasts
  • cohosted podcasts
  • scripted non-fiction
  • information recap
  • academic podcasts
  • scripted fiction

Optimum podcast episode size

Make your episodes so long as they must be and not.

Some podcasts are lower than 5 minutes lengthy, and others have episodes the size of a brief audiobook. Listed here are the most typical episode durations:

  • lower than 10 minutes (14%)
  • 10—20 minutes (15%)
  • 20—40 minutes (31%)
  • 40—60 minutes (22%)
  • Over 60 minutes (7%)

Podcast publishing schedule

Podcasting is usually a full-time job or one thing you do on the aspect. You would possibly determine to publish each day or each two years like Serial.

We advocate publishing as soon as every week to develop a reference to listeners and create the behavior of manufacturing constant content material. These are the most typical publishing frequencies:

  • 0—2 days (7%)
  • 3—7 days (36%)
  • 8—14 days (39%)
  • 15—29 days (17%)
  • Over 30 days (1%)

Step #3: Setup podcast recording tools

You don’t have to purchase costly tools to have good audio. Plenty of fashionable podcasts have a fundamental setup.

Let’s evaluation what to search for in a podcast microphone. Then, we’ll make our prime podcast tools suggestions.

Greatest podcast microphones

A very good podcast mic enhances your audio high quality and makes enhancing simpler. Much less background noise in your recording means much less enhancing on the backend.

Listed here are just a few to contemplate earlier than getting your first podcast mic.

Dynamic or condenser

Dynamic microphones work greatest for podcasting. They decide up decrease frequencies and have much less sensitivity. This implies you’ll have much less background noise to edit out later.

Condenser mics have extra sensitivity and decide up a wider vary of frequencies. Sensitivity is sweet for recording music however isn’t ideally suited for spoken phrase.


Podcast mics have two forms of connections: XLR or USB.

XLR mics offer you most flexibility. There are plenty of XLR mics to select from, and so they normally have a protracted life. However XLR mics require an interface or mixer to hook up. This may get costly for inexperienced persons.

USB microphones are cheaper and plug straight into your pc. You can too run it by way of an interface when you document with a number of folks.

USB mics are inexpensive, sensible, and sound nice. This mic is the best choice for almost all of podcasters.


  • Samson Q2U | $70
  • Podmic | $100
  • Shure SM7B | $400

Instance podcast setups

1. One-person setup ($70)

  • Samson Q2U | $70
  • Any headphones you have already got

2. Two-person setup ($400)

  • Samson Q2U | $70 (x2)
  • Audio Technica M20x | $50 (x2)
  • Focusrite Scarlett 2i2 | $160

3. Three-to-four-person setup ($960—$1,080)

  • Samson Q2U | $70 (x3 or 4)
  • Audio Technica M20x | $50 (x3 or 4)
  • RODECaster Professional | $600

At $200, the Zoom P4 is a cost-conscious alternative for the RODECaster Professional.

Step #4: Select your podcast software program

As soon as you have recorded your podcast, it is time to make edits. That is the place you possibly can construction your episode and optimize audio.

Fortuitously, podcast enhancing software program is commonly inexpensive. There are even some high-quality, free podcast enhancing instruments.

Distant recording software program

In case you continuously do distant interviews, you may want software program particularly for long-distance remote recording software


  • Price: $9+ per 30 days
  • Studio-quality recordings

Riverside means that you can document native audio and video, even when you do not have an amazing web connection.

Customers can take listener call-ins, livestream to social media, and edit movies inside a browser. Recordsdata repeatedly add to the cloud throughout recording, so that you by no means lose your work.

2. SquadCast

  • Price: $10+ per 30 days
  • Studio-quality recordings

SquadCast makes it straightforward to arrange a distant podcast interview and seize high-quality, lossless audio.

Squadcast's sound high quality is a lot better as a result of it information native WAV recordsdata to every individual’s pc. The preliminary setup is extra difficult than Zooom, however this tutorial can assist.

3. Zoom

  • Price: Free - $15/month
  • Common recording high quality
  • Most friends have expertise with Zoom

Zoom is a go-to distant recording device with common audio high quality. And most of the people already know how one can use it.

The app’s default options compress audio, however you possibly can enhance the audio through the use of the greatest settings for Zoom recordings.


Do not use Skype to document your podcast. Skype calls are sometimes way more compressed and of decrease high quality than the opposite choices.

Enhancing software program

1. GarageBand | Free

  • Problem: Newbie
  • Compatibility: Mac and iOS

GarageBand comes pre-installed on most Apple computer systems. If you do not have it, you possibly can simply obtain it at no cost. We expect GarageBand is a extra intuitive interface than Audacity.

GarageBand isn't out there on Home windows computer systems or Android telephones. This tutorial can assist you discover ways to navigate the workspace.

2. Audacity | Free

  • Problem: Average
  • Compatibility: Mac, Home windows, and Linux

Audacity is a free, open-source audio editor with pro-level options. This DAW is greater than sufficient for many podcasters to supply nice episodes.

Audacity has a steeper studying curve than GarageBand, however we now have many Audacity tutorials that will help you navigate the platform.

3. Descript | $10+ per 30 days

  • Problem: Average
  • Compatibility: Mac and Home windows

Descript is an all-in-one enhancing device that permits you to document, transcribe, combine, and edit your audio recordsdata such as you would a textual content doc.

Descript can routinely take away filler phrases and dub over a phrase with text-to-speech voice cloning.

This Descript tutorial reveals how one can use the video and display recording function and the in-browser enhancing suite.

4. Hindenburg Professional | $12 per 30 days

  • Problem: Average
  • Compatibility: Mac and Home windows

Hindenburg is a pro-level audio enhancing software program designed particularly for podcasters and journalists.

The workspace options easy instruments made for spoken phrase and automatic choices to streamline your workflow. This Hindenburg walkthrough offers you an concept of the workspace.


  • Adobe Audition
  • Logic Professional

Different podcast software program

These instruments aren’t required however can enhance your workflow and assist optimize your content material.

1. | $13 per 30 days is an automatic transcription service. The device is very correct and has a fast turn-around time.

Buzzsprout has an integration, so you possibly can simply add your Otter transcripts into your dashboard once they’re prepared.

This service is a good possibility when you communicate English. In case you communicate one other language or have a heavy accent, it received’t render correct outcomes.

2. Magic Mastering | $6 per 30 days

Magic Mastering routinely ranges out and optimizes your audio file, like an Instagram filter on your podcast.

This device helps simplify your workflow and ensures your podcast meets trade greatest practices.

3. Audio Hijack | $64 one-time charge

Audio Hijack helps you to document audio from any web site or utility and put it aside as an audio file.

Audio Hijack is a wonderful possibility when you livestream with Twitch, StreamYard, or Fb Stay.

Step #5: File your first episode

Recording your episode requires just a little preparation on the entrance finish. Observe these three steps to set your self up for fulfillment.

1. Write a podcast define

Rambling is among the commonest errors new podcasters make, and one of the simplest ways to combat this tendency is by writing a podcast script or define.

Even taking a couple of minutes to jot down a listing of bullet factors will dramatically enhance the circulate of your episode.

In case you're working with a cohost, share the define with them so you possibly can work on it collectively.

2. Choose a very good place to document

If doable, document in a quiet room with numerous furnishings, curtains, rugs, or carpet.

Noise bounces off of laborious, flat surfaces, so get rid of these the place you possibly can. You can too sound deal with your area with foam panels on the partitions.XLR vs USB Setup for podcasting

3. Arrange your recording tools and software program

Join your mic to your pc or audio recording machine.

When you've got a USB mic, plug the cable into your pc’s USB port. When you've got a number of hosts, run every mic by way of an audio interface and plug the interface into the pc.

When you've got an XLR mic, join its cable to a USB interface or an exterior audio recording machine just like the Podtrak P4.

As soon as plugged in, go to your audio enhancing software program settings and choose your audio enter.

Microphone approach

Place your mouth 2" to 4" away from the microphone for the cleanest sound, however the optimum distance could fluctuate primarily based in your microphone.Proper microphone technique

In case you discover too many plosives or harsh sibilance in your recordings, the only answer is to maneuver off-axis from the microphone.

Set your mic as much as the aspect, angled barely towards your mouth. This adjustment prevents bursts of air from hitting the capsule and ends in extra pure audio.

File take a look at observe

Strive recording your self speaking at a constant quantity at a number of totally different positions. Then, hearken to the recording to see which place gave you the most effective audio high quality.

Don't fret about errors, stammers, or silence. You may make your edits within the subsequent step.

Step #6: Edit your audio

Podcast enhancing is primarily for cleansing up the audio and making fundamental modifications to the construction. Attempt to hold the method easy. In case you focus an excessive amount of on manufacturing, you may get overwhelmed.Fade audio in Hindenburg

Observe these 4 tricks to streamline your enhancing workflow.

1. Create an attractive intro and outro

Your podcast intro tells your viewers what you’re about, and the worth your podcast brings. When performed nicely, your intro hooks listeners and convinces them to stay round for the entire episode.

You may get royalty-free music for no value or buy your present's intro music by way of considered one of these sources:

  • Soundstripe
  • Audio Jungle
  • Storyblocks

2. Edit for content material, then distractions

Edit for content material in your first cross and work on noise points or different distractions in your second go-around.

In case you deal with noise points too early, you would possibly polish sections you take away afterward. Concentrate on getting the content material proper first, then double again to repair audio points.

3. Fade between tracks to take away undesirable noise

Whenever you reduce sections of audio, you possibly can generally get little pops or clicks within the completed product.

Use the fade device at first and finish of clips when you run into these points.

4. Create a punch-list

In case you do not need to hearken to a whole episode a number of instances, create a listing of audio distractions to examine throughout your second cross.

This record can save time and make sure you don’t miss something.

Export audio file

After you edit your podcast, export it as a .WAV file. Buzzsprout will routinely add ID3 tags and convert your file to the right file format.

In case you use one other podcast internet hosting service like Anchor, you may have to export your file within the format your internet hosting web site recommends.


Don't fret about ID3 tags. Buzzsprout will add the right ID3 tags to your audio recordsdata routinely.

Step #7: Create podcast art work

Your podcast cowl artwork is the very first thing potential listeners see on Apple Podcasts or social media.

Good art work implies high quality content material, and 62% of recent listeners usually tend to hearken to a podcast in the event that they like its cowl artwork.

Your podcast art work ought to observe these technical specs primarily based on Apple’s Podcast Paintings Necessities:

  • sq. Picture (3000 x 3000 pixels)
  • decision of 72 dpi
  • PNG or JPEG file sorts
  • colorspace RGB

podcast artwork requirements

5 Tricks to make your podcast art work stand out

Observe these 5 tricks to make art work that stands out in podcast directories and attracts new listeners.

  1. Visually talk the topic of the podcast. Potential listeners ought to know what your podcast is about simply by your art work. An excessive amount of symbolism or ambiguity can flip folks away.
  2. Design for a wide range of sizes. You'll use your art work throughout a number of mediums and platforms, so it should look good even at 55 x 55 pixels.
  3. Don’t use too many phrases or fonts. Do not use greater than 4 phrases in your cowl artwork, and ensure it is legible even in small sizes. You must also restrict your self to 2 complementary fonts.
  4. Keep away from podcast imagery. Simply as film covers do not have footage of DVDs and TV units, your podcast cowl artwork should not present podcasting tools. You don’t have to remind those that they’re listening to a podcast!
  5. Use constant branding. Your podcast art work is part of your general branding. Be at liberty to make refined modifications to art work to suit varied layouts and pages, however the imagery ought to keep constant.

Instruments to design your podcast art work

Buzzsprout's Canva integration

Buzzsprout's Canva integration means that you can create your personal podcast cowl inside your Buzzsprout account.

Select from 250,000+ templates, edit the template to match your podcast model, and click on Ship to Buzzsprout.

Utilizing this device routinely ensures that your cowl artwork meets spec necessities for each podcast app.

Adobe Create Cloud Categorical

Adobe Inventive Cloud Categorical (beforehand Adobe Spark) is a free service much like Canva.

Create a free account and browse a catalog of templates, textual content kinds, and coloration pallets to design your distinctive podcast emblem. Whenever you’re performed, obtain your file as a .jpg or .png.


Fiverr is a extra inexpensive option to outsource your art work. Costs fluctuate primarily based on the expertise of the designer.

Be sure you decide a designer with examples of excellent art work of their portfolio.


99Designs helps you to run a contest the place designers compete to create the most effective design. Designers submit their concepts primarily based in your pointers, and also you decide your favourite!

Step #8: Arrange podcast in Buzzsprout

A podcast internet hosting service like Buzzsprout shops your audio recordsdata and distributes them to podcast platforms so listeners can discover your present in directories like Apple Podcasts.

You may attempt Buzzsprout free for 90 days to see the way you prefer it. Then, observe these steps to arrange your account!Uploading podcast to Buzzsprout

Fill out your podcast data

Go to Podcast Information inside Buzzsprout to fill in your podcast title, art work, and outline. This data helps you seem in search engine queries.

Your podcast description is the place you inform listeners what they'll count on out of your content material. It’s additionally a very good place to make use of key phrases to attract folks’s consideration.

When you've got a enterprise podcast, use associated phrases and phrases so readers know your content material is related to them.

Add podcast art work

Add your podcast art work into the designated area.

You may add pre-made art work or use click on the Canva button to create your cowl artwork inside the dashboard.

Choose a podcast class

That is the place you decide which class your podcast seems in Apple Podcasts (previously iTunes).

Choose the class that most closely fits your podcast. You may all the time change this later.

You can too decide a subcategory to slim your area of interest. It is higher to be on the prime of a subcategory than additional down a normal class.

Add your first episode

Drag and drop your file into the dashboard after which schedule whenever you need it to go reside.

Particular person episodes have their very own metadata and may even have their very own episode art work.

Write podcast present notes

Your Episode Description is the place you possibly can write your present notes.

These notes present up along with your episode in podcast apps and subsequent to your episode in your podcast web site. High quality present notes can assist along with your web optimization and general accessibility.Show notes appearing in a podcast app

Attempt to embrace this stuff in your present notes:

  • useful hyperlinks
  • ancillary data
  • contact data
  • brief abstract of the episode

Most main apps help formatting inside your episode notes, however not all do. Preserve that in thoughts whenever you format your episode description textual content.

Bonus options in Buzzsprout

Now that you've the fundamentals performed, you possibly can try these extras to optimize your podcast.

Buzzsprout customizable web site

Each podcast ought to have a web site the place your podcast lives. All Buzzsprout podcasters can create a free customizable web site the place you possibly can hold your transcripts and episodes and have extra data in your podcast and hosts.

You may arrange this web site inside Buzzsprout and put it by yourself area. This web site is primarily for podcast listening, transcripts, and present notes.


Transcripts assist along with your accessibility. Some folks simply choose to learn fairly than hearken to your content material.

Inside Buzzsprout, you possibly can transcribe your episode utilizing the integration or transcribe it your self. Add your transcript, and we’ll distribute it to each listing that helps the function.

Magic Mastering

It’s difficult to fine-tune your audio. Magic Mastering ranges out your audio, removes background noises, and makes voices sound full.

After you have an account, you possibly can check out this function at no cost on one episode!

Visible Soundbites

Visible Soundbites are video clips of your audio animated along with your podcast art work picture and waveform.

These soundbites are an effective way to advertise on social media and stand out in somebody’s feed. Posts with a visible element get a mean of seven instances the engagement.

Step #9: Get listed in Apple Podcasts, Google Podcasts, and Spotify

Podcast directories, like Apple Podcasts, are a centralized place for podcast listeners to seek out new reveals.

Getting listed within the prime podcast directories is a vital a part of your podcast advertising technique. Most of your new listeners will discover your podcast by way of these directories.Podcast directories in Buzzsprout

Listed here are the steps for getting listed within the prime three main podcast directories.

Submit podcast to Apple Podcasts

Apple Podcasts is the primary podcast listing on the earth and accounts for 37.4% of all podcast downloads.

Right here’s how one can get into Apple Podcasts:

  • Log in to Buzzsprout
  • Go to the Directories tab
  • Click on Get Listed below Apple Podcasts
  • Log in to Apple Podcasts Join
  • Click on Validate
  • Click on Submit

It could actually take as much as 24 hours for a podcast to be authorized, as Apple does a human evaluation of each new podcast. You may obtain an electronic mail as soon as your present is authorized.

Submit podcast to Spotify

Spotify launched its listing in 2018 and is now the second-largest podcast listing, with 26.8% of all podcast downloads.

Here is how one can get listed on Spotify:

  • Login to Buzzsprout
  • Go to the Directories tab
  • Choose Get Listed below Spotify
  • Choose Submit Podcast to Spotify

When you submit your podcast to Spotify, it needs to be listed virtually instantly.

Submit podcast to Google Podcasts

Google Podcasts makes your podcast seen in Google net searches and on Android telephones. This listing accounts for 2.4% of all podcast downloads and works otherwise from its rivals.

Quite than submitting your podcast to a listing, you simply ensure Google can crawl your podcast web site.

You may manually submit your podcast RSS feed to Google to assist velocity up the method.

All Buzzsprout web sites are suitable with Google Podcasts. Most podcasters see their episodes present up in Google ends in a few weeks.

In case you use one other podcast platform, try this text on how one can get a podcast into Google Podcasts.

Different podcast directories

When you get listed in Apple Podcasts, Spotify, and Google Podcasts, your podcast is in entrance of 95%+ of all podcast listeners.

Submit to those smaller directories to additional broaden your attain:

  • Podcast Index
  • Amazon Music and Audible
  • Stitcher
  • Pandora
  • TuneIn
  • iHeartRadio
  • TuneIn Radio
  • Pay attention Notes

Step #10: Launch and develop your present

When it’s time to launch your podcast, you may have two choices. Select whichever one feels greatest to you.

Technique #1: The grand opening

A grand opening is whenever you construct hype on your present earlier than its launch. That is the strategy utilized by most podcasters with an current following.

Choose a launch date just a few weeks away and attain out to individuals who could be .

You may pay for adverts, undergo Apple Podcasts’ New and Noteworthy, or attain out to publications.

Technique #2: The tender open

A tender open is extra discreet. With this methodology, you publish episodes as if individuals are listening however wait on the promotion.

This technique helps you to get comfy, iron out kinks, and overcome imposter syndrome.

Whenever you see your podcast reach a lower-pressure setting, it is simpler to advertise extra confidently.

Imposter syndrome

A number of podcasters really feel like a fraud once they first begin. Possibly you dislike your voice or don’t really feel certified sufficient to talk in your matter.

It’s straightforward to sideline your self, however you may have a precious perspective to supply. Know that it is a regular section of podcasting that will get simpler.

7 Advertising tricks to develop your listenership

It takes time to get the phrase out about your podcast. Observe these 5 steps to construct a profitable podcast advertising technique.

1. Share your podcast with family and friends

Share your podcast with family members and ask for suggestions. You may get their trustworthy opinions and have them go away your first critiques on Apple Podcasts.

2. Create a Buzzsprout Advert

You may develop your listenership by operating a podcast promo with Buzzsprout Advertisements. Podcast promos are more practical than conventional adverts since they aim the fitting viewers on your present.

Whenever you create a Buzzsprout podcast promo you:

  • goal individuals who hearken to podcasts
  • discover listeners already fascinated about your podcast's matter
  • attain 5,000 listeners for simply $100

When listeners click on in your advert, they’ll be taken to your podcast web page, the place they'll subscribe to your present and get notified of recent episodes.

3. Submit episodes on social media

Sharing podcast content material on social media helps you construct a connection along with your listeners that may be laborious to attain over simply audio.

You may create Visible Soundbites for Fb and Instagram, increase tweets on Twitter, and publish content material on LinkedIn. You would decide up ten new listeners over your first few episodes when you do that proper.

4. Be part of teams and boards

Offering worth on boards like Reddit, Quora, or Fb teams helps direct folks to your podcast.

Reply to related, current questions you possibly can confidently reply. Embrace a hyperlink to considered one of your episodes to direct visitors to your podcast.

Purpose to publish one or two solutions like this for every new episode.

5. Cross-promote with different creators

Cross-promotion helps you to companion with different podcasters and promote one another’s reveals.

This advertising methodology helps you to get your podcast in entrance of a brand new viewers.

You may attain out to fellow creators on Podchaser or discover hosts' contact data on their web sites or social media.

6. Overcast Advertisements

The Overcast podcast app runs adverts completely for podcasting. In our expertise, we get 100 new subscribers every advert cycle. This is a wonderful option to get your first 100 subscribers if in case you have the cash.

7. Create a name to motion

A name to motion (CTA) is one factor you ask your listeners to do after listening to an episode, and it may be a robust option to attain your podcasting objectives. You may ask listeners to:

  • subscribe to your present and go away a evaluation
  • obtain a lead magnet
  • join your electronic mail e-newsletter, and so forth.

Simply ensure to restrict your self to 1 CTA per episode so that you don’t overwhelm your listeners.

Further sources

In case you run into any points throughout your launch or have questions when you're podcasting, seek the advice of these Buzzsprout sources.

Buzzsprout’s help group:

Have fun your launch!

In case you've made it this far and are able to publish your episode, we encourage you to submit it quickly and have a good time your accomplishment.

Launching your first podcast is an achievement, so congratulations from your entire Buzzsprout group! We won't wait to see how far your podcast takes you.