LinkedIn: the largest business social network of the moment
When you think about where you want to go with a profile on LinkedIn, or on any other social network, keep in mind that the ideal scenario is to become that associated brand, present at all times and delivering relevant content.
July 03, 2023 16:51
Discover the main attributes of the most famous business social network in the world! In our LinkedIn guide, you will learn how to combine Digital Marketing strategies and social networks to create an attractive profile.
Have you ever heard the phrase “who is not seen, is not remembered”? When we think about the universe of social media , it makes a lot of sense. Brands all over the world have been investing heavily in their online presence and you can’t miss this one.
In addition to Facebook and Instagram, already positioned as great business platforms, there are other options that are worth all the investment. In our LinkedIn guide you will learn how to explore the social network that has conquered the world and could be your next great opportunity.
What is LinkedIn?
LinkedIn was created in 2003. A group of friends realized that, at that time, there was still no online environment focused on exchanging experiences, trends and information on the job market. From there, they invited about 300 participants and founded LinkedIn.
We already know that this is entirely possible, since the employment platform, LinkedIn Job Search, is one of the main forms of recruitment for many companies.
Today the network has more than 550 million users, distributed in 200 countries, one of the main reasons for being present in this network and investing in strategies.
What features does it offer?
Now that you’ve understood a bit about the social media landscape and realized how important it is to be present on it, it’s time to discover how LinkedIn’s core resources work.
The platform is not very different from other networks like Facebook, for example. You have to choose a photo, define a name and description of the page, insert location, websites or other social networks, as well as technical information such as company branch and number of employees.
A very important difference in the network is the existence of personal profiles and Company Pages (something like corporate profiles). In the case of companies, the ideal is to follow the second option, just as you would on Facebook.
The Company Pages have a series of information and strategic reports delivered by LinkedIn at no cost. With them you can analyze positive points or aspects to improve in the management of the page.
How to create an attractive profile on the net?
An important point for a LinkedIn guide are the main attributes of an attractive profile. In a simple way, it is possible to optimize the page to gain more people interested in knowing your brand and, who knows, closing a deal.
Creating company pages
Making a professional page is very simple! First, on the LinkedIn home page, you need to click on the ” Solutions ” button located at the top right corner of the page. After scrolling down to the bottom, you will find the ” Create a LinkedIn Page ” section.
Subsequently, you will have access to a page that starts a questionnaire about the size / proposal of the company. Did you know that LinkedIn offers exclusive pages optimized for Educational Institutions?
After selecting the desired profile, it’s time to enter all the information that will be part of the page. It’s important to add everything completely, figuring your reader can resolve most of their initial questions before contacting you.
The smaller the information bottleneck, the greater the chances that contact will be made by the time the deal is closed.
After filling in the fields, your page will be ready! Remember to check all the links, contact numbers, address and image quality. They are small points that, if they go unnoticed, can generate disinterest on the part of the public.
Clever! Now is the time to publish the content and start, in fact, to conquer the public and prospect clients.
Setting the correct size of images
LinkedIn presents a specific size for images or videos according to the visual needs of the profile. Look at the main ones below:
- cover photo: 1400 x 220 pixels;
- logo: 110 x 110 pixels;
- product banner: 646 x 220 pixels;
- Posts: Ideally 1200 x 627 pixels or 1.91:1 aspect ratio.
Keeping the contents updated
Remember to keep an updated publication calendar. Social network timelines are a kind of competition, that is, when there is no consistency, your brand and content will be lost among the competition, the profiles of coworkers or any other page that the user likes.
In addition to the periodicity of the publications, do not forget about the quality. Use creativity to develop interesting stories that provide relevant content and make the audience really want to stay there.
Responding quickly
Have you heard of SAC 2.0 ? Customer Service using digital channels. With the evolution of the media along with new technologies, social networks have become one of the main customer service channels.
Never underestimate the power of an online platform to elevate, or destroy, a brand’s reputation. Therefore, it delivers quick, enlightening answers and shows real concern for its users.
How to exploit LinkedIn in Digital Marketing?
Now that you know the main ways to use LinkedIn for your business, it’s time to develop better, more creative and conversion strategies.
Digital Marketing is a strong ally on the way to position yourself as a highlight in the network. Now we will explain how this can be done in simple steps!
Use SEO resources
SEO is not only important when it comes to search engine rankings, which you probably already know, but it is also a powerful tool in brand building and awareness strategies.
By defining a cloud of keywords that will be explored in texts, images or hashtags, for example, the public creates a greater link with the brand and begins to associate it with these terms.
Create CTA strategies
The famous CTA, a beloved —and fundamental— element in Digital Marketing strategies, must also be used intelligently in content.
After all, you’re on LinkedIn for a reason! Simply set your top priorities and display them at the bottom of each post. The idea is to take it to the web? For a blog post? To any physical address?
Make creative calls and arouse the reader’s curiosity. When used well, the function is powerful in conversion!
Share your profile on other channels
Joining the forces of various channels is essential to create a digital unit, that is, to show that your company is present in the main online channels, and also to strengthen the brand.
Create social media banner ads and place them on your website, blog, and even print materials. The strengthening of information makes the user of your social network “fall into the mouth of the people” instantly, that is, when someone needs your services, it will be a matter of seconds until they find your page!
Deliver relevant content
A relevant content proposal goes beyond the dissemination of a brand, its products, advantages and main attributes. Offer content that makes sense in the user’s daily life, not just when closing a deal.
When you think about where you want to go with a profile on LinkedIn, or on any other social network, keep in mind that the ideal scenario is to become that associated brand, present at all times and delivering relevant content.
This can be done by incorporating editorials that contain tips, trends, relevant market information, brand/product trivia, or employee stories, for example. The important thing is to generate identification and proximity.
The value proposition behind the brand and what you offer should be priorities at any time during the performance. Closing sales online is a great challenge, however, when done with purpose, it becomes something much more pleasant and with great possibilities of success.
